Brand, Web and Graphic Design for Michis, an artisanal pastry shop specialised in lactose free products.

Michis is not a typical pastry shop, its products are lighter and lactose free, so I wanted the design to reflect the lightness of the brand, yet keeping its deliciousness.

I chose the donut as the main symbol because it’s a univocal reminder of the pastry world, and it gives roundness to the entire logo.

I combined the donut illustration with the brand name, using rounded & soft letters that help to represent the brand’s sweetness, plus I conferred a subtle vintage vibe thanks to the brown shadow behind the name.

To lighter the composition I used a script typeface in the payoff “lactose free delights”, offering a light and elegant touch.

To keep the brand coherent on different platforms I developed a set of illustrations. These elements are used everywhere, from online assets to traditional graphic design such as business cards and prints.

logo michis biglietti michis biglietti michis illustrazioni michis coppe michis insegna michis sito michis sito michis sito michis quadro per michis quadro per michis quadro per michis quadro per michis quadro per michis quadro per michis quadro per michis quadro per michis