Branding & Graphic Design for Pressure Ice Cream, a sweet ice cream brand developed by young makers for young foodies.

Pressure Ice Cream is a sweet ice cream brand.

Its products are fresh, young, decadent: developed by young makers for young foodies.

The brand translated this values through a modern and minimal design approach, with a pastel color palette and the use of small symbols to represent the different savours.

The main concept behind Pressure Ice Cream’s identity is the “pressure” to eat something really tasty.

For this reason, I based the visuals on the creation myth of Adam and Eve, and their casting out of heaven because of the Snake, who Pressured Eve to eat the forbidden fruit (usually portrayed as an apple).

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